Global Network Partner, Marketing Strategy & Brand Leadership
Marketing, Brand & Growth Advisory
Jennifer Halloran is a senior marketing and business executive with more than 25 years of B2C and B2B experience across helping organizations strengthen their brands, accelerate growth and modernize how they engage customers. She brings expertise across financial services, technology, media, sports and entertainment, and other complex or highly regulated businesses.
Jennifer most recently served for nearly a decade as Chief Marketing Officer of MassMutual. She led a national brand transformation that increased key awareness and perception measures by nearly 50%, built and centralized a 200-person marketing organization, and oversaw customer insights, digital marketing, media and a significant sponsorship and strategic partnership portfolio. She also helped advance the company’s use of customer data, marketing and ad technology and AI to improve business performance and customer experience.
Previously, Jennifer served as Chief Marketing Officer of venture-backed digital consultancy Mobiquity and held senior leadership roles at Fidelity Investments spanning brand strategy, digital marketing and customer acquisition.
Through Nuapoint, Jennifer advises organizations navigating market expansion, brand repositioning, customer and revenue growth, marketing effectiveness, strategic partnerships, and organizational or digital transformation. She works directly with executive teams to translate business objectives into focused strategies and practical execution plans for growth and value creation.
Jennifer is Principal of JDH Partners and serves on the Board of Directors of Good Sports. She completed Harvard Business School’s Preparing to Be a Corporate Director program and holds an MBA from Babson College and a BA from Boston College
