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Helping US Companies expand Sales into EMEA market
The Scale and Opportunity of the EMEA Market

EMEA (Europe, the Middle East, and Africa) is one of the world’s most diverse, economically powerful, and strategically valuable regions — and for U.S. companies, it's a growth engine hiding in plain sight.

  • 🌐 1.2+ billion people across 100+ countries

  • 💶 $20+ trillion in combined GDP

  • 🏙️ Home to major tech and innovation hubs like Dublin, Berlin, Amsterdam, Dubai, and Tel Aviv

  • 📈 EU single market access to 450 million consumers with harmonized regulations

  • 🚀 Emerging tech ecosystems in Eastern Europe, Africa, and the Middle East offer first-mover advantages

Consider - with size comes complexity.


From regulatory nuance and language diversity to regional data laws, tax frameworks, and go-to-market differences, success in EMEA requires more than translation — it demands localization, strategic positioning, and on-the-ground insight.

'Nua' is an Gaelic word that translates to 'New'
Is your company at a 'new' point where you need to think differently to grow and scale?
Some of the companies I've advised previously